SEO is an important aspect for any website.
If you use SEO properly on your site, it greatly affects your ranking and your site can get top rank in Google search results.
Here I have shared 22 best SEO tips which will help in increasing organic traffic of any blog or website.
What is SEO?
The full name of SEO is Search Engine Optimization. With its help, you can bring your blog to number 1 in Google and popular search engines.
When we do some search by typing any keyword in Google or any other search engine, Google shows you the content related to that keyword. All this content comes from different blogs.
The blog or website we see at the top of the search engine, it means that the SEO of that blog has been done very well.
SEO helps our blog to get the number #1 position in the search results. This is a process that puts your website on top of the SERPs and helps in increasing the number of visitors to your blog.
If your website opens at the top of the search results, the first thing users will click on is your site. Therefore SEO plays a very important role in increasing organic traffic to your website.
Why SEO is important for your blog?
What is SEO? You read above, now I will tell you why it is important for blog and website?
We use SEO to increase the traffic and ranking of our website.
You have written a content but have not done SEO for it. When a user searches keywords related to your content, search engines will not show your site in search results. Even if you have not published quality content, it will be considered useless.
SEO is not a difficult task, you just have to take care of some aspect. Here I have written an article – 34 WordPress SEO Tips in Hindi
When you use SEO on your blog, you will not get instant results, for this you have to be patient and keep doing your work.
How many types of SEO are there?
There are two types of SEO:
- On-Page SEO – Optimizing content quality, keywords, titles, tags, keyword research, etc. is called on-page SEO.
- Off Page SEO – In this SEO process, link building and promotions are involved. We have to promote our blog on social media sites, visit popular blogs and comment on their articles.
Create your account on social networking sites like Facebook, Twitter, Tumblr and increase your followers, as they play an important role in making your website a success.
Submit guest post on popular blog. It helps you to get quality backlinks.
So far we have read what is SEO? Why is it important for any blog or website? And what is it like? Now we will know how to do SEO of any website or blog?
So let’s start…
SEO Tutorial Step by Step Guide
Set up Google Search Console
Google Search Console is a very powerful tool developed by Google. This tool is specially designed to see how your site is performing in Google.
It provides several features to track your site:
- Search analytics
- Submit a sitemap
- Fix website errors
- Messages from the Google search team
- google index
- а lot
- Here is a guide – Google Search Console: Beginner’s Guide
Setup Bing Webmaster Tools
Although it is not as popular as Google. But Bing is the best search engine after Google.
Bing comes with many features that are not available in Google Search Console such as built-in keyword research tool.
Setup Google Analytics
Google Analytics is the best tool to check site stats. This tool helps you know what people are searching for on your site and what they like to read.
Apart from this, you can also check the bounce rate of your site.
Setup Yoast SEO (Only for WordPress users)
Yoast SEO is the most popular and best SEO plugin for WordPress blog. It comes with some important features.
- You can change the title and meta description of the post.
- You can add focus keywords for your article.
- Can create XML Sitemaps.
- Can edit .htaccess and robots.txt files.
- Title and Meta description can be used for Taxonomies (category and tags).
- These are some SEO tutorials which are applicable for every website.
Now let’s see the main factor of this SEO Guide
- Do Keyword Research
SEO completely depends on keyword research.
Simply put, Keyword Research is the first step of SEO. So it is very important that you should come to choose the right keywords.
Here I will show you how to do keyword research for SEO.
a. Use Google Suggest
This is the easiest and best way to get the best keywords. Just search keywords related to your topic in Google search box, it will start giving suggestions as per previous searches.
From here, choose a good keyword and use any of the best keyword research tools to find out its competition, monthly search, CPC etc.
These keywords can be great for optimizing your article as it comes directly from Google search data.
b. Use Related Google Search
After searching in Google, you will see some related searches at the bottom of your search results that you can use as a keyword.
c. Using Google Keyword Planner
Google Keyword Planner is the best free keyword research tool developed by Google. You can use it for any niche.
Using this, you can see keyword competition, monthly searches, CPC etc.
Always choose keywords with high searches and low competition for your content. Also your keyword should be long tail. here is a guide
d. Find Question Keywords
Question keywords make your content more attractive and help in getting high CTR.
These types of keywords are very useful for blog posts.
But how to find question keywords?
For this, you can use Answer The Public.
This tool is completely free and suggests keywords using Google and Bing search.
It has a very easy to use interface that comes with a unique proposition and great visualizations.
Include Main Keyword in URL
The URL helps the search engines to understand what your blog post is about and when we add our main keyword to the URL, the search engines can easily find out what the content is about.
This is the reason why you should add keywords to your URL.
Start Your Title With Keywords
Adding keywords to the title is very important according to on-page optimization.
But how to connect it?
To rank well in search engines, add the keyword at the beginning of your title.
Use Main Keyword in 150 words
For example, in this post you can see that I have used the keyword “SEO Tutorial” in the first 150 words.
Use H1, H2 or H3 Tags correctly
Googler John Mueller explains about H2, H3 Tags
These heading tags in HTML help to understand the structure of the page.
Although it is not related to the important Google Ranking Factor.
But when it comes to search engine optimization, every little thing can help in this.
An image is equal to 1000 words.
And the worst part is that Google can’t read the image. It reads the image based on the Alt tag of the image.
This is the reason why always name your images correctly. Apart from this, you should also pay attention to the Alt tag of the image.
Avoid Keyword Stuffing
In the old days, keyword stuffing was used to rank any page. But now Google has become very smart.
If you do keyword stuffing in your content, then Google will not rank your content.
Therefore, instead of using the same keywords repeatedly in your content, use LSI keywords and related keywords.
You can use LSIGraph.com to find the best LSI keywords.
Use External Links
External links make your content more useful. But one thing that should be kept in mind, the linking site should be trusted and reputable. Otherwise, your site may be penalized.
This SEO strategy shows Google that your content is trustworthy and well referenced.
Use Internal Links
Internal linking makes your content relevant to both search engines and users.
Internal linking makes your post informative. In addition, visitors spend more time on your site which lowers the bounce rate. Apart from this, Google considers your content as quality content.
Check Crawl Error
Sometimes it happens that Google is unable to crawl your page and shows Crawl error for that page. As a result your page is not able to rank in Google.
To check for Crawl Errors, log in to Google Search Console, then click Coverage. Here you will be able to see the error URL of your site.
Inspect the URL
Many times it happens that Google does not crawl your page completely and as a result, your content may not rank well in Google.
This is the reason why use URL Inspection option in Google Search Console tool.
Make Your Website Mobile Friendly
If your site is not mobile friendly, it will not rank well in Google. Google gives more value to mobile friendly sites and ranks well in search results.
To check whether your site is mobile-friendly or not, Google has also developed a mobile-friendly testing tool.
Fix Broken Links
Broken links greatly affect the user experience and your site ranking. So try to fix them as soon as possible.
And for that, you can use DrLinkCheck.com.
WordPress users can easily find and fix this using the Broken Link Checker plugin.
Move Your Website to HTTPS
If you use HTTPS (SSL certificate) on your site, it helps to boost your ranking.Google announced in August 2014 – HTTPS as a ranking signal.If you are running your site over HTTP, redirect it to HTTPS immediately.
But if you do not redirect from HTTP to HTTPS properly, it can affect your site ranking and traffic very badly.
Even in one night your site traffic can be zero.
Fix Website Loading Speed
Google gives more importance to fast loading site. This is why Google has created the PageSpeed Insights Tool so that you can find out the loading speed of your site.
Apart from this, you can use page Pingdom and GT Matrix tools to check your site speed.
Build Powerful Backlinks
The process of building links is called backlinks. This is a very old Google ranking factor.
But backlinks should be from relevant and well ranked websites.
If you create bad and low-quality backlinks for your site, it can hurt your ranking badly.
Also, do not buy backlinks for your site, otherwise, you may face a Google Penalty as such backlinks also include links to low quality and pornographic sites.
Quick Tips to Build Backlinks
- Write Quality Content
- Guest post on other top ranking blogs
- Submit Your Site to Web Directories
- Comment on top ranked blog
- Use Discussion Platforms
Write Quality Content
If you do not write useful and informative blog posts for the visitors, then no one will like to visit your site and as a result you are storing garbage on your blog, nothing else.
Always try to write unique and quality content. here is a guide.
Keep Content Length Right
If you write your blog short post, then your post should be at least 1000 words without any nonsense.
It plays an important role in increasing the Click Through Rate (CTR) on your content.
However, Google generally allows writing a meta description of 300 characters.
If you are a WordPress user then you can write good meta descriptions using Yoast SEO.
Breadcrumb Add करें
Google states that
Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.